why i chose real estate

A deliberate decision shaped by independence, responsibility, and long-term vision.

I began working independently at 15.

What started as helping members of my local community with snow shoveling, gardening, and household support gradually became consistent responsibility. By 16, I was managing independent work for individuals facing health challenges, balancing school while building a reputation based on reliability and trust.

Alongside this, I worked in retail and hospitality environments that required resilience, precision, and composure under pressure. These early experiences shaped a strong sense of accountability and a genuine respect for people.

Real estate became a natural progression. It sits at the intersection of strategy, negotiation, timing, and trust. Principles I had already learned to value.

After moving from Sweden to Los Angeles at 18, I committed to building a solid foundation in business and real estate. I serve as Vice President of External Affairs and am a founding board member of the Real Estate Association at Santa Monica College. In this role, I lead all external initiatives, including industry partnerships, professional outreach, sponsorship coordination, and guest speaker development. I work directly with active professionals in the Los Angeles market to establish long-term relationships between students and industry leaders.

I was selected for Project Destined’s Real Estate Private Equity internship and completed their Commercial Real Estate Fundamentals program, gaining practical experience in underwriting, market analysis, and investment evaluation.

This is a long-term pursuit, constructed deliberately for the global luxury real estate market.

Leadership

Vice President of External Affairs
Real Estate Association, Santa Monica College

Industry Training

Project Destined – Real Estate Private Equity Internship
Commercial Real Estate Fundamentals Certificate.‍ ‍

ACADEMIC FOUNDATION

Santa Monica College - Business Management & Leadership

UCLA Extension - General Business Studies with a concentration in Real Estate

I am building toward the international luxury real estate market, with Marbella as a long-term objective.

My focus is on developing the technical knowledge, strategic awareness, and professional network required to operate at that level.

This site documents that progression.

VISION

Where It Began

My connection to horses began early and remained a constant throughout my childhood.
It introduced me to a world centered around discipline, patience, and a quiet understanding of space and movement.

That foundation continues to shape how I view property today.


This is part of why I am drawn to equestrian and lifestyle-driven estates, and a direction I am intentionally working toward.

  • Chosen intentionally. Built patiently.

  • Los Angeles foundation. Marbella vision

  • Credibility over speed.

JOURNAL

A transparent look at the process — learning, building, refining, and growing within the real estate industry.

  • At 18, I made a deliberate decision to build my foundation in the U.S. real estate market before expanding internationally.

    This post outlines why positioning matters more than speed.

  • Serving on the founding board of the Real Estate Association at Santa Monica College requires more than a title.

    This role is about representation, accountability, and building credible industry relationships.

  • Ambition without structure is fragile.

    Before entering the international luxury market, I am intentionally developing technical knowledge and market awareness in one of the world’s most competitive real estate environments.

  • A panel on breaking into luxury real estate, highlighting the role of market analysis, capital, and disciplined evaluation in high-end brokerage.

  • A panel highlighting the experiences of women in real estate, with a focus on leadership, resilience, and navigating a competitive industry.

Read the Journal